We are pleased and proud to introduce a new Diplomats range: six Brisling Sardines products, each with its own flavour, in 120 g round cans with transparent lids. It is a collection made for discovery — an invitation to try all six and find your favourite.
Six ways to discover
From olive oil to lemon, basil and chilli, the range brings together six different expressions of Brisling Sardines. Choose a familiar flavour or make room for something new:
- In olive oil
- In olive oil with lemon
- With lemon and basil
- Mediterranean
- In olive oil with olives
- In olive oil with chilli
Each variety has its own character. Serve a few together for a tasting, share them at the table or enjoy one with bread and a simple accompaniment. There is no single way to begin — and no need to choose your favourite before you have explored the range.
A clear view
The round 120 g format gives every product a consistent place in the collection. A transparent lid lets you see the fish before opening the can, while the individual label colours help distinguish the six flavours.
First presented in Paris
The new Brisling Sardines range will be presented for the first time at SIAL Paris 2026, from 17 to 21 October. Visitors can meet the Diplomats team in Hall 6, Stand H 071 at Parc des Expositions de Paris-Nord Villepinte.
Retailers, distributors and prospective partners are welcome to discover the range and discuss how it could fit their market. The new collection will be presented alongside Smoked Selection.
Available from November
Sales of the new range will begin in November 2026 in our own stores and online shop, as well as through our partners around the world. Availability of individual flavours will vary by market and retailer.
Six flavours, one invitation: try the range and discover the one you will return to.
Visit the Diplomats online shop
For distribution and sales enquiries:
